With its vibrant local economy and a community driven by lifestyle and visual culture, the Gold Coast offers a unique landscape for businesses aiming to grow their presence online. To make a real impact with social media marketing on the Gold Coast, your strategy needs to be localised, creative, and agile.
Whether you’re a café owner in Burleigh or a real estate agent in Surfers Paradise, the following seven strategies will help you connect with your audience more effectively.
1. Embrace Hyperlocal Content
Social media thrives on relevance. By creating content that reflects specific Gold Coast locations, events, and trends, you increase the chance of engaging your audience. Geo-tagged posts, collaborations with local influencers, and commentary on local happenings build trust and visibility among potential customers in your area.
2. Invest in Visual Storytelling
Gold Coast users expect aesthetic, lifestyle-driven content. High-quality photos and short-form videos are essential, especially on platforms like Instagram and TikTok. Use drone footage of local beaches, behind-the-scenes shots of your team, or customer testimonials in scenic settings to build a strong brand story.
3. Engage Through Stories and Live Features
Stories and live content are powerful tools for real-time engagement. Promote flash sales, share daily specials, or host live Q&As with your team. These features offer a sense of immediacy that resonates well with the fast-paced and mobile-driven users common in the area.
4. Optimise Posting Times Based on Local Behaviour
Analytics tools allow you to identify when your audience is most active. On the Gold Coast, users tend to scroll during early mornings, lunch hours, and evenings. Posting during these peak windows increases visibility and interaction with your content.
5. Run Targeted Paid Campaigns
Rather than casting a wide net, use the ad tools on platforms like Facebook and Instagram to target users in specific Gold Coast suburbs or with particular lifestyle interests. This is especially effective for hospitality, fitness, real estate, and retail businesses looking to convert interest into local foot traffic.
6. Collaborate with Gold Coast Influencers
Authenticity is key. Partnering with micro-influencers who genuinely represent Gold Coast lifestyles gives your brand credibility. Choose individuals with strong local engagement rather than just high follower counts. It’s often more effective for driving real conversions.
7. Integrate Social into Your Overall Digital Strategy
Effective social media campaigns don’t exist in isolation. Make sure your efforts align with your broader digital marketing strategy, including SEO, email marketing, and website optimisation. Social media should support and reflect the brand message across all channels.
Building a successful presence with social media marketing on the Gold Coast requires more than simply posting updates. By localising your efforts, using the right tools, and integrating creative content, your brand can stand out and thrive in one of Australia’s most competitive and visually-driven markets.